In 2005, the year after Facebook went live, that number was 5%. What follows is an examination of the origins of social media, its relatively rapid growth as a sociological and commercial force, and the change it has brought to the marketing world. In less than a generation, social media has evolved from direct electronic information exchange, to virtual gathering place, to retail platform, to vital 21st-century marketing tool. How did it begin? How has social media affected the lives of billions of people? How have businesses adapted to the digital consumer lifestyle? How do marketing professionals use social media? It’s all part of the story of social media’s ongoing evolution.
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